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Email Marketing Coordinator in Birmingham, AL at Books-A-Million, Inc.

Date Posted: 12/13/2018

Job Snapshot

Job Description

Executes and measures email marketing campaigns for E-commerce.

Roles and Responsibilities

  • Manage functions of email programs; oversees timely reporting and documentation of email marketing campaigns
  • Coordinate between site merchandisers, buyers, and creative to get assets and QA final content. Contributes to the creation of effective landing pages for email programs
  • QA and approve all email campaigns to ensure that creative content, links, and copy are all correct
  • Develop functional and actionable knowledge of email marketing, assessing our email creative to ensure messages are compliant with our email content policies
  • Maintain awareness of new email technologies, marketing trends, competitor marketing, technologies and CAN-SPAM
  • Help drive and optimize key traffic and revenue metrics including Open Rates, CTR, engagement and retention
  • Aid with development and analysis of weekly/monthly reporting and actionable next steps that will grow and optimize email campaigns
  • Understand email customer behavior and provide recommendations to improve strategy
  • Champions continuous improvement of the email development/deployment process including maximizing dynamic content, targeting, personalization and template development in collaboration with multiple stakeholders

Job Requirements

Qualifications and Education Requirements

  • Bachelor’s degree in Marketing, Business or similar program
  • 1-2 years of email marketing experience
  • Experience working with email solution providers

Preferred Skills

  • Detail oriented with the ability to meet deadlines

Physical and Environmental Requirements

  • Must be able to sit at a computer or desk for extended periods of time.
  • Must be able to use hands/arms to operate keyboard, telephone and for repetitive motion activities.
  • Must be able to lift objects up to 25 lbs. with or without assistance.
  • Must be able to communicate using speech, sight, and sound with or without assistive device.
  • Must be able to stand, walk, stoop or crouch while performing daily activities of the job.
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