Merchandising Marketing Coordinator in Birmingham, AL at Books-A-Million, Inc.

Date Posted: 7/29/2022

Job Snapshot

Job Description

Job description

The Merchandising Marketing Coordinator supports the implementation of Ecommerce merchandising strategies and is responsible for delivering customer centric site and email curation, digital landscape feature product selection, pricing, and promotions, and providing input on digital marketing programs. Placing a strong emphasis on collaboration, execution and problem solving, the Merchandising Marketing Coordinator leverages partnerships with the Merchandising, Marketing, and Ecommerce teams to guide, plan and deliver email content and execute online merchandising strategy that maximizes sales, margin, conversion, engagement and turn. The Coordinator stays current with competitive marketplace and trends in ecommerce and best practices in retail. The Merchandising Marketing Coordinator monitors email and the site to ensure optimized performance and utilizes performance and KPI reporting to proactively guide the business.

 

Responsibilities:

  • Meets overall ECommerce sales and margin goals by building and executing a consistent email and digital assortment strategy; presenting promotion strategy, reviewing, and utilizing analytic insights, and surveying the competitive landscape to improve sales, offering, profitability and conversion.
  • Seamlessly integrates product and merchandising messages that create a guide for Marketing on compelling content stories that will live as brand marketing across all platforms—including emails, site creative, social media, and social video, and more.
  • Develops and provides direction on email, online product merchandising, site navigation and user experience, focusing on contributing to year over year sales growth, conversion, and engagement.
  • Drives the selection of product features for high-level site placements based on sales performance, anticipated key drivers and customer mindset. This includes home page features and marketing/content placements.
  • Collaborates with Marketing and Merchandising to ensure the site represents the seasonal product strategies as concepted by Marketing and invested in by Merchandising/Planning for a seamless presentation between both stores and online.
  • Contributes to online categorization and filter management with a customer-centric approach to ensure ease of wayfinding and drive increased sales.
  • Coordinate new product set-up with Merchandising, Marketing and Ecommerce Operations to bring new products onto the web by assisting with photography shot list and workflow as well as rich selling descriptions to ensure details, key product messages and curated site experience are executed.
  • Owns cooperative marketing with vendor partners for Ecommerce and digital.

Essential Functions:

  • Forges strong cross-functional partnership with Merchandising, Marketing and Ecommerce teams to develop best on-site assets and landing page execution for all promotions and events. Influence campaign concepts by championing content that is compelling and drives engagement and intent to purchase.
  • In conjunction with Merchandising, Marketing and Ecommerce operations, effectively sets the online promotional calendar, creating promotions and campaigns. Improve merchandising process efficiency and ensure product content accuracy.
  • Determines email product assortment selection and guides online presentation. Collaborates with Merchant team regarding assortment planning, online exclusive offers, vendor selection & setup, and presentation. Includes Dotcom specific promotions.
  • Develop and guides email and site presentation strategy across categories to ensure categorization, sequencing, copy, imagery, and cross-selling are optimal and customer facing.
  • Analyzes merchandising reports to aid in on-going site merchandising optimization and assist in developing seasonal sales plans, product strategies and category & item growth opportunities.
  • Collaborates with internal resources to periodically analyze in store sales versus Ecommerce sales for gaps and opportunities in product mix. Identify niche products, current trends, and unique online assortment opportunities.
  • Coordinate cross-functionally to support ECommerce promotional or seasonal events as well as companywide store and virtual events that require eCommerce placement.
  • Partner with Marketing and Ecommerce teams to support digital marketing initiatives (Social, Email, Paid Search) that increase brand awareness and drive better engagement.
  • Leverage website analytics (Google Analytics) to understand performance and customer interaction with categories, featured product placement, and general online shopping experiences to help identify opportunities and wins.
  • Serves as the point of contact for all internal ECommerce merchandising requests including email, modifications to online assortment and product detail.
  • Visually and analytically assess ECommerce storefront to identify opportunities to improve the assortment, placement, and discoverability of products.
 

 

Job Requirements

Education and/or Experience:

  • Bachelor’s Degree in Business or related field plus a minimum of 3 years of retail merchandising experience; or an acceptable combination of education and experience
  • Ecommerce experience highly preferred

Preferred Qualifications:

  • Excellent verbal and written communication skills, can communicate with all levels of management
  • Working knowledge of MS Office: Word, Excel and PowerPoint, Adobe Creative Suite preferred
  • Demonstrated ability to build actionable plans, manage execution and drive for results
  • Exhibits calm under pressure and ability to work within strict time frames and resolute deadlines
  • Works both independently and within a cross functional team; self-starter
  • Strong creative, critical thinking, and intuitive problem-solving skills
  • Meticulous attention to detail and ability to work autonomously
  • Strong organizational and time management capabilities
  • Strategic thinker and collaborative partner

 

Special Requirements:

  • Up to 10% travel may be required to work with internal and external partners.
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