This site uses cookies. To find out more, see our Cookies Policy

Email Marketing Coordinator in Birmingham, AL at Books-A-Million, Inc.

Date Posted: 1/13/2019

Job Snapshot

Job Description

Executes and measures email marketing campaigns for E-commerce.

Roles and Responsibilities

  • Manage functions of email programs; oversees timely reporting and documentation of email marketing campaigns
  • Coordinate between site merchandisers, buyers, and creative to get assets and QA final content. Contributes to the creation of effective landing pages for email programs
  • QA and approve all email campaigns to ensure that creative content, links, and copy are all correct
  • Develop functional and actionable knowledge of email marketing, assessing our email creative to ensure messages are compliant with our email content policies
  • Maintain awareness of new email technologies, marketing trends, competitor marketing, technologies and CAN-SPAM
  • Help drive and optimize key traffic and revenue metrics including Open Rates, CTR, engagement and retention
  • Aid with development and analysis of weekly/monthly reporting and actionable next steps that will grow and optimize email campaigns
  • Understand email customer behavior and provide recommendations to improve strategy
  • Champions continuous improvement of the email development/deployment process including maximizing dynamic content, targeting, personalization and template development in collaboration with multiple stakeholders

Job Requirements

Qualifications and Education Requirements

  • Bachelor’s degree in Marketing, Business or similar program
  • 1-2 years of email marketing experience
  • Experience working with email solution providers

Preferred Skills

  • Detail oriented with the ability to meet deadlines

Physical and Environmental Requirements

  • Must be able to sit at a computer or desk for extended periods of time.
  • Must be able to use hands/arms to operate keyboard, telephone and for repetitive motion activities.
  • Must be able to lift objects up to 25 lbs. with or without assistance.
  • Must be able to communicate using speech, sight, and sound with or without assistive device.
  • Must be able to stand, walk, stoop or crouch while performing daily activities of the job.
Not Ready?

Not Ready to Apply?

Joining our Talent Network will enhance your job search and application process. Whether you choose to apply or just leave your information, we look forward to staying connected with you.

Join Our Talent Network