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CRM-Manager in Birmingham, AL at Books-A-Million, Inc.

Date Posted: 12/28/2018

Job Snapshot

Job Description

The CRM-Manager will drive value to the current customer journey and digital strategies by leveraging a newly implemented CRM solution to develop effective and compelling programs. This role will be responsible for providing actionable data insight that business partners can respond to, resulting in the constant optimization of the user/shopper experience. While this role will report to the VP of Ecommerce, a dotted line will be shared to the Sr. Director of Marketing, creating cohesion across channels. 

Job Requirements

Roles and Responsibilities

  • Analyze customer data across both BAM! and 2nd & Charles brands to design campaigns across multiple customer facing channels including email, text to mobile, site, direct mail and paid digital
  • Own and execute lifecycle marketing strategies to build loyalty, increase lifetime value, and reduce churn by engaging customers with the most targeted, relevant and helpful content at each stage of the customer lifecycle
  • Effectively manage and coach direct report - Email Marketing Coordinator. Provide overall guidance on campaigns and email marketing deployment strategies, while also providing training and development opportunities along the way.
  • Responsible for the hiring, training, and development of career paths for any current and future roles as they pertain to the CRM function.
  • This role will be on a cross functional team that will fully implement and optimize a new CRM software. Once live, the CRM Manager will be the core end user of the platform
  • Manage agency relationship for data cleansing, campaign creation and segmentation, post campaign profitability reporting and more
  • Be a part of a cross functional team that will design a customer facing mobile application, bringing life to an updated loyalty program
  • Work closely with the Chief Marketing Officer, VP Ecommerce, Sr. Director of Marketing to strategize, plan campaigns and focus on optimizing the digital approach engaging customers
  • Manage program performance on an ongoing basis and optimize rules to maximize effectiveness. Ensure that all campaigns have clearly defined success metrics which can be tracked and analyzed
  • Other duties as assigned

Qualifications and Education Requirements

  • Bachelor's degree from a four-year college or university with course work in Ecommerce, Marketing, Business or a related field
  • 4-6 years equivalent work experience

Preferred Skills

  • Analytical thinker with a depth of knowledge in digital analytics, campaign tracking, and ROI metrics
  • Experience with CRM integration process a plus
  • Comfort in a fast-paced entrepreneurial environment
  • Ability to drive initiatives at both a strategic and executional level  
  • Enjoy working closely with many cross-functional teams
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