Creative Director in Birmingham, AL at Books-A-Million, Inc.

Date Posted: 5/12/2022

Job Snapshot

Job Description

The Creative Director will oversee an in-house design team which is responsible for all creative services company-wide. This will include in store signage, print marketing collateral, digital design for website, social, email and other departmental projects both internal and customer facing. The Creative Director will act as a liaison for outsourcing projects to 3rd party agencies, managing estimating & budgeting process.


Supervisory Responsibilities:

  • Hires and trains design staff to create marketing deliverables for print production and digital executions across brand platforms.
  • Organizes and oversees the schedules and workload of departmental design team.
  • Manages the priority for themselves + design team based on deadlines and budget for daily deliverables.
  • Conducts performance evaluations that are timely and constructive, in accordance with overall company policy.
  • Handles discipline and termination of employees as needed and in accordance with company policy.  
  • Provides constructive and timely creative critiques for design team.


Duties / Responsibilities:

  • Oversees creative communications and branding in various online and print platforms to include in store signage, website design, email, social ads for Facebook, Instagram, Twitter, and others.
  • Oversees the seasonal creative maintenance of the website including methods to deliver message, color pallet and font consistency, and clarity of information; ensures that all creative is current and relevant.
  • Manages the internal and vendor resourced photography process for product, gift guide, etc.
  • Assists executive leadership in developing presentations, speeches, and other important corporate messages.
  • Develops and maintains positive business relationships with staff.
  • Consults with VP Marketing to understand goals and scope of the desired marketing programs.
  • Ensures projects are completed on time and on budget.
  • Maintains up-to-date knowledge of online marketing opportunities and trends, web analytics, and SEO techniques.
  • Collaborates with IT department as needed in the development of the organization’s website to ensure its efficiency and creative consistency.
  • Performs additional related duties as assigned.


Job Requirements

Required Skills/Abilities:

  • Excellent verbal and written communication skills.
  • Thorough understanding of retail seasonality, in store and online traffic trends.
  • Excellent organizational skills and ability to manage multiple projects at once.
  • Strong creative problem-solving skills.
  • Strong supervisory and leadership skills.
  • Excellent interpersonal skills.


Education and Experience:

  • At least five years of experience in marketing and long-range planning required Bachelor’s degree in Graphic Design or similar field.
  • At least 8 years of experience in marketing, internet marketing, agency or in-house creative environment.
  • Retail creative experience preferred.


Physical Requirements:

  • Must be able to sit at a computer or desk for extended periods of time.
  • Must be able to use hands/arms to operate keyboard, telephone and for repetitive motion activities.
  • Must be able to lift objects up to 25 lbs. with or without assistance.
  • Must be able to communicate using speech, sight, and sound with or without assistive device.
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