Job Description

The Creative Director will oversee all creative services company-wide. This will include in store signage, print marketing collateral, digital design for website, social and email and other departmental projects both internal and customer facing. 

Supervisory Responsibilities:

• Hires and trains design staff including to create marketing deliverables for print production and digital executions across brand platforms.
• Organizes and oversees the schedules and workload of departmental design team.
• Manages the priority for themselves + design team based on deadlines and budget for daily deliverables.
• Conducts performance evaluations that are timely and constructive, in accordance with overall company policy.
• Handles discipline and termination of employees as needed and in accordance with company policy.  
• Provides constructive and timely creative critiques for design team.

Duties / Responsibilities:

• Oversees creative communications and branding in various online and print platforms to include in store signage, website design, email, social ads for Facebook, Instagram, Twitter, and others.
• Oversees the seasonal creative maintenance of the website including methods to deliver message, color pallet and font consistency, and clarity of information; ensures that all creative is current and relevant.
• Manages the internal and vendor resourced photography process for product, gift guide, etc.
• Assists executive leadership in developing presentations, speeches, and other important corporate messages.
• Develops and maintains positive business relationships with staff.
• Consults with VP Marketing to understand goals and scope of the desired marketing programs.
• Ensures projects are completed on time and on budget.
• Maintains up-to-date knowledge of online marketing opportunities and trends, web analytics, and SEO techniques.
• Collaborates with IT department as needed in the development of the organization’s website to ensure its efficiency and creative consistency.